Apple on Tuesday unveiled an updated iPhone complete with a built-in "personal assistant" in a move that failed to dazzle investors but promised to keep the smartphones ahead of the pack.
Apple shares slipped on Wall Street after the California gadget maker showed off a slick, improved version of the iPhone but not the revamped next-generation iPhone 5 smartphone many had hoped for.
Apple's new chief executive Tim Cook, who replaced ailing founder Steve Jobs in August, presided over the launch of the iPhone 4S at Apple headquarters in Cupertino, California.
The iPhone 4S features a speedier processor, a "personal assistant" that responds to voice commands and a more powerful camera.
Apple's stock price slid more than four per cent at one point as it became clear the company was not going to wow the world with its latest product but recovered ground to end the trading day down 0.56 per cent at $372.50.
"While there were few surprises, we believe the initial sell-off in shares is overdone and in the long term Apple has laid the groundwork to gain significant share," Barclays Capital analyst Ben Reitzes said in a note to investors.
The iPhone 4S will be available in the United States, Australia, Canada, France, Germany, Japan and Britain on October 14 with pre-orders commencing Friday.
The iPhone 4S will be rolled out by the end of October in 22 additional countries including Austria, Italy, Singapore, Spain, and Switzerland.
In the United States, iPhone 4S prices will start at $199 for a 16 gigabyte model and top out at $399 for a model with 64GB of memory.
The iPhone 4S predecessor will be available for $99 while earlier generation iPhone 3GS models will be free with telecom carrier contracts, an Apple first.
A slick new version of the iOS mobile operating system was shown off at the press event in an intimate theater at Apple's Silicon Valley campus.
Apple also announced the October 12 launch of long-promised iCloud, which lets people store music, pictures, videos and other digital files online and access the content across Apple computers and mobile devices.
"IPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever," said Apple senior vice president of worldwide marketing Philip Schiller.
"While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together," he said.
The 4S will introduce a "Siri intelligent assistant" designed to understand context so people can speak naturally when asking it questions.
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